Ecommerce colossus has unveiled its own esports organization. Shopify Rebellion has recruited some top-tier StarCraft II players, including 2016 world champion Byun Hyun-woo and Sasha “Scarlett” Hostyn, the first woman to win a major tournament in the esport. Along with teammate Julian “Lambo” Brosig, this weekend they’re competing at IEM Katowice, the final stop of this season’s .
Let’s change the game.
Announcing Shopify Rebellion esports team. Starting with Starcraft2 because of course we do. 🛒❤️🕹️ https://t.co/fMORrLLePO
— Tobi Lutke 🌳🌲🛒🕹 (@tobi) February 19, 2021
The company might expand to other games in the near future, esports and gaming consultant Rod Breslau, but it’s no surprise that it’s starting out with StarCraft II. Shopify founder and CEO Tobias Lütke is a long-time (and ) who has to tournament prize pools. He seemingly took inspiration from the game while building his business.
In September, retired StarCraft II pro Dario “TLO” Wünsch his new role as Shopify’s esports program manager, and it appears we’re starting to see the fruits of his labor. “We want to take a deep dive into what makes esports so great; the human stories that are told in-game and off-screen,” he wrote . “What better way than to begin this journey than