FIFA set to widen gaming and esports portfolio – FIFA.com

FIFA set to widen gaming and esports portfolio – FIFA.com

15 Oct 2021

  • FIFA is bullish and optimistic about its long-term future in gaming and eSports following a comprehensive and strategic assessment of the gaming and interactive entertainment market

  • The future of gaming and eSports for football stakeholders must involve more than one party controlling and exploiting all rights

FIFA will adopt a new commercial positioning in gaming and eSports to ensure that it is best placed to make decisions that benefit all football stakeholders. FIFA is bullish and excited about the future in gaming and eSports for football, and it is clear that this needs to be a space that is occupied by more than one party controlling all rights. Technology and mobile companies are now actively competing to be associated with FIFA, its platforms, and global tournaments. Consequently, FIFA is engaging with various industry players, including developers, investors and analysts, to build out a long-term view of the gaming, eSports and interactive entertainment sector. The outcome will ensure that FIFA has a range of suitable parties with specialist capabilities to actively shape the best possible experiences and offerings for fans and consumers. Gaming and eSports are the fastest-growing media verticals on the planet, with new and diverse types of games launching continuously. It is therefore of crucial importance for FIFA and its stakeholders to maximise all future opportunities for football and gaming fans. FIFA also has a duty to
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